Insight-driven advertising solutions for your business
Loyalty & Rewards program that delivers all
Our 4-phase methodology is an agile process that allows for ongoing alignment and refinement. It considers internal, customer, and marketplace factors to produce a recommended design and/or redesign.
The Text Tactix engagement Model™ is a proprietary Applicaiton that captivates audience by displaying pictures or videos growing deeper levels of engagement , loyalty among the program audience by identifying and prioritizing the different behavioral drivers that motivate people to act. This survey-based insights tool creates a brand connection index that will help focus effort and deliver impactful business results.
We assess all the critical components that will factor into the upcoming Marketing campaign for design phase, such as financials and incentive to create the best performance and reviews with the defining audience demographics and persona attributes for segmentation purposes.
- Structure – Finalize design and program rules, tiering structure, and terms & conditions.
- Value Proposition – establish brand alignment and persona-based value proposition, messaging, KPIs, and goals.
- Technical Requirements & Scope – establish a timeline for a phased approach for implementing new features and growing the loyalty program.
- Rewards Recommendations – determine loyalty program rewards strategy, hard & soft member benefits, and member engagement opportunities.
The vast majority of Americans own a cell phone, and most use their phones to send and receive text messages, also known as short message service (SMS) messages. More importantly, cell phone users are more engaged with SMS messaging than they are with other mobile marketing avenues, like email or social media. This direct line of instant one-on-one communication between customers and brands is a powerful marketing tool that all small business owners can and should utilize.
Benefits of text message marketing
Text message marketing , benefits entrepreneurs in many ways, especially when well-devised marketing strategies and effective campaigns are put in place. Here’s a look at some of the advantages text message marketing could give your business.
Builds an engaged opt-in aupdience
Text message marketing requires customers to opt in and choose to receive messages from your company. That means your target audience must sign up to receive messages about deals and promotions. Opt-in marketing has big benefits for businesses. One is that consumers who receive your messages are already heavily invested in your brand or product; otherwise, they wouldn’t have signed up. Another is that you won’t waste time or money bothering customers who aren’t interested.
Allows disinterested users to opt out
Customers are able to opt out of your marketing texts if they are no longer interested. It’s the law, so the best marketing tools make it easy for customers to unsubscribe. Believe it or not, this is one of the key benefits of text marketing. A customer getting an onslaught of texts from your business might grow annoyed with your company and choose not to buy from you. In this case, accept the opt-out and, after some time away, try appealing to these customers via other routes.
Promotes interaction with customers
An interactive SMS promotion is a good way to make your message fun and engaging, and there are plenty of ways to do it. Posing your message as part of a poll or survey encourages your target audience to read more closely and become active participants. Offering up a toll-free SMS reply option is an extra incentive for users to engage with your brand. Meanwhile, including a link to an entertaining video or images with more details about your promotion encourages users to investigate further. Not every cell phone has the ability to connect to the internet, but as smartphones become nearly ubiquitous, business owners would be wise to consider including visual and interactive elements in their SMS marketing efforts.
Improves customer engagement
If you’re like most consumers, you probably can’t wait to read a text message when it arrives in your inbox. In fact, recipients read the majority of text messages within just a couple of minutes of receipt. Consumers have grown accustomed to their email inboxes being flooded with spam and unwanted advertising, and many consumers don’t check their accounts for new messages more than once or twice a day. SMS inboxes, by contrast, are largely reserved for messages that demand immediate reading.
This phenomenon has obvious benefits for business owners. Not only are the consumers on your SMS contact list willing participants in your promotional campaign, but they’re almost guaranteed to read your message right when you send it. SMS marketing won’t get your promotion in front of as many eyeballs as other modes of advertising, but by delivering your messages directly to engaged consumers – and getting them to read those messages quickly – you get great bang for your buck.
